Come for the sport, stay for everything else
CONTENT & BROADCAST
How do you turn a social-first idea into a national television commercial at Olympic speed? When last-minute broadcast inventory became available during the Paris 2024 Olympics, an existing NBC asset was rapidly reworked for television.
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Associate Creative Director
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Expedia, an Expedia Group brand.
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Executive Creative Director — Eden Keane
From social-first storytelling to
national broadcast.
The result was a 30-second commercial that moved beyond the sport to showcase the food, shopping, culture and experiences worth staying in Paris for, maximising a major media opportunity without losing the energy of the original creative.
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Creative direction
Broadcast adaptation
Narrative and script refinement
Edit direction
Branded frame and call-to-action development
Motion and graphics oversight
Stakeholder review and approvals
Broadcast delivery oversight
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30-second nationally aired television commercial
Branded broadcast frame
