Skating through Los Angeles
CONTENT & EDITORIAL
How do you capture the energy of a city through the way people move through it? This episode skated through Los Angeles, while establishing an active-travel format with the potential to extend across different destinations through skiing, walking, running and more.
The integrated social and editorial project explored Los Angeles through its skate culture, combining local voices, skate spots and personal recommendations into a mixed-media portrait of the city.
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Associate Creative Director
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Expedia, an Expedia Group brand.
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Executive Creative Director — Eden Keane
Film Director & Photographer — Nynex
“You can just weave through the crowd, it’s pretty freeing”
Bringing together film and photography, the project was designed as a social-first content system, with multiple assets captured within a single shoot and extended into an Expedia Magazine feature.
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Creative direction
Social-first content planning
Talent and story development
Photography direction
Edit and post-production
Cross-platform content adaptation
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Hero social film
Organic social reels
Social carousels
Editorial photography
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